Web 3.0
Key features of Web 3.0
Web 3.0 is still far from complete adoption, but its core concepts are mostly already defined. The four topics below are commonly listed as the most important aspects of the Web 3.0 future.
Semantic markup
Over time, machines have improved at understanding the data and content humans create. However, there is still a long way to create a seamless experience where semantics are fully understood. For example, the use of the word “bad” can, in some cases, mean ‘good’. For a machine to understand this can be incredibly hard. However, with Big Data and more information to study, AI is beginning to understand better what we write on the web and present it intuitively.
Blockchain and cryptocurrencies
Data ownership, online economies, and decentralization are essential aspects of Gavin-Wood’s Web3 future. We’ll cover the topic in more detail later on, but blockchain provides a tried and tested system to reach many of these goals. The power for anyone to tokenize assets, put information on-chain, and create a digital identity is a huge innovation that lends itself to Web 3.0.
3D visualization and interaction presentation
Put simply, the way the web looks will change hugely. We’re already seeing a move towards 3D environments that even incorporate virtual reality. The metaverse is one area pioneering these experiences, and we’re already familiar with socializing through 3D video games. The fields of UI and UX also work towards presenting information in more intuitive ways for web users.
Artificial intelligence
Artificial intelligence is the key to turning human-created content into machine-readable data. We’re already familiar with customer service bots, but this is just the beginning. AI can both present data to us and sort it, making it a versatile tool for Web 3.0. Best of all, AI will learn and improve itself, reducing the work needed for human development in the future.
What makes Web 3.0 superior to its predecessors?
The combination of Web 3.0’s key features will lead to a variety of benefits in theory. Don’t forget that these will all depend on the success of the underlying technology:
1. No central point of control — Since intermediaries are removed from the equation, they will no longer control user data. This freedom reduces the risk of censorship by governments or corporations and cuts down the effectiveness of Denial-of-Service (DoS) attacks.
2. Increased information interconnectivity — As more products become connected to the Internet, larger data sets provide algorithms with more information to analyze. This can help them deliver more accurate information that accommodates the individual user’s specific needs.
3. More efficient browsing — When using search engines, finding the best results have sometimes posed a challenge. However, they have become better at finding semantically-relevant results based on search context and metadata over the years. This results in a more convenient web browsing experience that can help anyone find the exact information they need with ease.
4. Improved advertising and marketing — No one likes being bombarded with online ads. However, if the ads are relevant to your needs, they could be useful instead of being an annoyance. Web 3.0 aims to improve advertising by leveraging smarter AI systems and targeting specific audiences based on consumer data.
5. Better customer support — Customer service is critical for a smooth user experience for websites and web applications. Due to the massive costs, though, many web services that become successful struggle to scale their customer service operations. Using more intelligent chatbots that can talk to multiple customers simultaneously, users can enjoy a superior experience when dealing with support agents.
How does crypto fit into Web 3.0?
Blockchain and crypto have great potential when it comes to Web 3.0. Decentralized networks successfully create incentives for more responsible data ownership, governance, and content creation. Some of its most relevant aspects for Web 3.0 include:
1. Digital crypto wallets— Anyone can create a wallet that allows you to make transactions and acts as a digital identity. There’s no need to store your details or create an account with a centralized service provider. You have total control over your wallet, and often the same wallet can be used across multiple blockchains.
2. Decentralization — The transparent spread of information and power across a vast collection of people is simple with blockchain. This is in contrast to Web 2.0, where large tech giants dominate huge areas of our online lives.
3. Digital economies — The ability to own data on a blockchain and use decentralized transactions creates new digital economies. These allow us to easily value and trade online goods, services, and content without the need for banking or personal details. This openness helps improve access to financial services and empowers users to begin earning.
4. Interoperability — On-chain DApps and data are increasingly becoming more compatible. Blockchains built using the Ethereum Virtual Machine can easily support each other’s DApps, wallets, and tokens. This helps improve the ubiquity needed for a connected Web 3.0 experience.
Web 3.0 use cases
Although Web 3.0 is still in development, we do have some examples that are already in use today:
Siri & Alexa virtual assistants
Both Apple’s Siri and Amazon’s Alexa offer virtual assistants that check many of the Web 3.0 boxes. AI and natural language processing help both services better understand human voice commands. The more people use Siri and Alexa, the more their AI improves its recommendations and interactions. This makes it a perfect example of a semantically intelligent web app that belongs in the Web 3.0 world.
Connected smart homes
One key feature of Web 3.0 is ubiquity. This means that we can access our data and online services across multiple devices. Systems that control your home’s heating, air conditioning, and other utilities can now do so in a smart and connected manner. Your smart home can tell when you leave, arrive, and how hot or cold you like your house. It can use this information, and more, to create a personalized experience. You can then access this service from your phone or other online devices, no matter where you are.
